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People Are PISSED After New Snow White Film Gives Us A Large Dose Of Body-Shaming

When Will It End Though?

Source: CG Meetup

The following story; which is getting a lot of attention thanks to its message, raises two important questions. One: how has fat-shaming become so okay that it’s become part of a marketing campaign for a children’s film; and two: why the hell do we need another re-imagining of Snow White and The Seven Dwarfs?

Read More: A Famous Fashion House Just Fired This Size 8 Model For Being Too Fat

Red Shoes & the 7 Dwarfs is currently in post-production and stars Chloe Grace Moretz as Snow White. Journalists at the Cannes film festival tweeted out the poster, and it’s not difficult to see why it’s got people all fired up. The poster features a slender looking main character alongside a shorter, heavier version of herself barefoot and holding her shoes. What’s worse, the tagline reads: “What if Snow White was no longer beautiful and the 7 dwarfs no so short”.


What this is, of course, implies is that big isn’t necessarily beautiful and that Snow White would find herself ugly because she’s a little heavier. Model Tess Holliday snapped a pic of the poster and posted it on Twitter: “How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly?” Holliday tweeted her frustrations at Moretz and went on to add: “ You still shouldn’t be using marketing to show a fat women as undesirable. Get new material – It’s lazy & not true/damaging to girls.”

The rest of Twitter shared her concerns:





Chloe Grace Moretz has since responded to the backlash of the marketing campaign with the following tweets:

What do you think of all of this? Let us know what you think in the comments, or get the conversation started by sharing this with friends and family.

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People Are PISSED After New Snow White Film Gives Us A Large Dose Of Body-Shaming